Case studies
How we successfully developed a brand new brand in 90 days with paid ads that work!
2. Main objective:
- Entering a market that is quite developed and establishing a position among the leaders in the sale of sports and nutritional supplements in Bulgaria. In addition to that, generating maximum number of sales and high ROAS (return on investment), as well as achieving a high level of brand recognition.
- Developing a style and consistency for the graphic visuals used in the ads, as there was none to date.
1. Challenges:
The brand was brand new, just entering the market and
had not run paid ads on Meta before. They contacted us
to accelerate their market penetration as a leader in
nutritional and sports supplements and to bring added value to their existing sales from organic channels. There was no previous advertising data to use as a reference point, so we had to develop an advertising strategy and plan from scratch.
3. Choice of channels:
The client came to us with an expressed desire to advertise mainly on social media, where we know his competitors in the niche advertise heavily, so we chose Facebook and Instagram to start with.
4. Advertising strategy:
Since the brand was tied to a face recognizable throughout Bulgaria and beyond, we relied on strong branding associated with his persona. We didn't have previous data on what works and what doesn't, so we allocated the advertising budget to recommended formats in Meta that we know are usually appropriate for the type of business and sell well. We used A/B testing, tested different creatives and formats (video, single banner, catalogs, and more), texts and audiences to arrive at the most profitable format for the brand.
5. Result:
The very first month we had a 180% return on advertising budget investment. The second month we had already achieved 285% return and continued to build on it.
6. Conclusion:
- The client was satisfied with the results we achieved in the first months.
- We developed a successful advertising strategy through continuous optimizations and testing of different combinations of formats, texts, banners and targeting.
- We showed diligence and professionalism by always being available, communicating openly and proactively with the client, fitting into tight deadlines and offering successful paid advertising strategies, which proved itself with our results
RESULTS:
Other Case Studies:
online marketing
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